Perfect Woman Magazine & Events

Superkicks – a Retailer and not a Reseller!#superkicks

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Superkicks – a Retailer and not a Reseller!
#superkicks

The love for sneakers is currently surging by leaps in India, and Superkicks seems to be the subject of the authority. Known to be one of India’s largest multi-brand sneaker retailers, Superkicks is one of a kind sneaker space that offers enough room for all sneaker connoisseurs all under one roof. Famed for being one of the largest and the most trusted sneaker boutiques in India, Superkicks is a loud and proud retailer of some of the most exclusive and authentic kicks in India. But much to the founders’s dismay, the brand is often mistaken as a reseller and rectifying the same Sangeet adds, “In the sneaker industry, retail stores are official partners of all the brands they house. Retail involves brands directly giving us the stock that we sell at MRP set by them. In short, retail stores are the first point of contact for the consumers to purchase a sneaker at MRP, hence Superkicks is a retail store!” So, let’s just say if you love to treat yourself with a good pair of sneakers then Superkicks should be no less than heaven for you. 

Sangeet and Nisha eyed the rising popularity of streetwear as an opportunity to conquer the aforementioned space with the brand. Superkicks is not just a mere sneaker spot, instead the brand tends to narrate a story with every new launch that leaves the consumer with not just an elevated sneaker collection, but also with a story to tell. With a constant debate between the retail and resale price/authenticity, Sangeet believes “I believe retail spaces are definitely more authentic as customers’ first point of interaction at a retail outlet allows them to obtain their desired product. Additionally since retail stores like us are official partners for these brands there is no scope of counterfeit products that unfortunately one can see happening a lot in the resale market.” 
With a vision to build a community and understand the needs of their consumers, Superkicks is not the one to shy away when it comes to throwing some of the most interactive launches across India. Which in turn helps the brand build a solid community, hence making one on one connections with their consumers. Further to maintain the retail mark and avoid any malpractices coming their way, the founders have strict guidelines to steer clear from the same. “We have strict systems set in place, both on our website and in-stores. For example on our website, we typically mix with the mechanism used for launching hype sneakers between Instagram creative raffle and a regular website raffle. This way we make sure that the final winners of the raffle are as random as possible. For sneakers that we end up launching on a first come first serve basis we have a robust bot protection as a plugin to prevent certain attacks. For in-store drops, we have strict rules and regulations in place for the consumers to line up for the sneakers ranging from a strict one pair per person policy to no proxy allowed. For certain key launches we even add a further screening of wearing the sneaker and maybe even perform push-ups before leaving the store since we realise that diminishes the aftermarket value for any potential reseller” adds Sangeet. 


To conclude, swearing by authentic products on retail prices without any unnecessary margins, Superkicks houses a plethora of domestic as well international brands ranging from Fila, Asics, New Balance, Nike, Adidas and a lot more. So, if not anything else, it is safe to say that Superkicks is one retail brand that put India on the streetwear map alongside a beaming success rate. 
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Superkicks is India’s Leading destination for all your hype and streetwear needs. To know more about the brand, please visit :
Instagram | Website 

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