Inching India Has Something For Embroidery Enthusiasts to Explore!

Inching India Has Something For Embroidery Enthusiasts to Explore!

What started as a mere home boutique took the shape of a thriving e-commerce business in the wake of the pandemic. Inching India, a home-grown contemporary Indian wear label brings forth edgy clothes that embody the soul of our culturally rich country while being modern at the same time.

 Founded by Pooja and Rachna Khanna, the brand’s forte is offering artisanal pieces of clothing handmade by skilled craftsmen. A part of that is embroidery. With every piece of clothing, the brand aims to deliver a wide range of high-quality outfits that exude elegance. Rachna adds, “We take pride in offering meticulously crafted garments adorned with exquisite embroideries. To ensure prompt deliveries and consistent results, we primarily utilize machine embroideries, although we also incorporate hand embroideries when appropriate.”

Incorporating embroidery can truly elevate the overall look of a garment. Whether it’s the subtle intricacy of Kantha stitch or the formal allure of pearls, these delicate embellishments can make a significant impact. Pooja shares, “Our creative process begins with meticulous curation, where we carefully select themes, draw inspiration, and choose fabrics. Embroidery plays a crucial role in our design process, as we explore different motifs and designs, each with its own unique meaning.” Using these embroideries, Inching India’s clothes are infused with contemporary elements and traditional Indo-Western embroideries, creating a modern yet culturally-rooted aesthetic.