Zighrana collaborates with Taj Khazana; offers its stunning collection of traditional Indian attar & eau de perfume
~ Esteemed lifestyle brand of Taj Group of Hotels ~
New Delhi, June 03, 2023: In a symphony of scents and cultural enchantment, Zighrana, a rising star among luxury perfume brands, has embarked on a captivating collaboration with Khazana, the esteemed lifestyle brand of Taj Group of Hotels. This union aims to offer a mesmerizing collection of traditional Indian attar and eau de perfume, inspired by the opulent cultural heritage of India.
The harmonious alliance of these two eminent brands allows customers to embark on an olfactory journey that reveals the beauty and grandeur of Indian culture through Zighrana Perfume’s luxurious fragrances. It is not merely a fragrance but a celebration of the One District One Product (ODOP) initiative in Uttar Pradesh and the coveted Geographical Indication (GI) tag of Kannauj, where the art of Attar-making thrives.
Zighrana, an illustrious veteran with a century of perfume-making expertise, launched earlier this year, casting its spellbinding fragrances from the historic city of Kannauj, Uttar Pradesh. In a momentous collaboration, it joined forces with the renowned celebrity chef and Michelin star recipient, Vikas Khanna.
Speaking about this launch and the collaboration with Khazana, Swapnil Pathak Sharma, the CEO of Zighrana, expressed, ‘Our perfumes are more than a mere scent. Through Zighrana, we strive to capture the essence of incredible India, personifying the essence of Kannauj and sharing it with the world. We aim to showcase the traditions and legacy of Kannauj’s perfume-making families, infusing a touch of luxury into the lives of our customers.’
She further added, “This collaboration with Khazana holds a special place in our hearts, as it enables us to reach a broader audience and adds an extra layer of charm to our cherished journey.”
As part of this collaboration, Zighrana will be showcasing the brand’s portfolio in multiple cities in the form of an exhibition. These cities include:
- Taj Mahal Palace, Mumbai
- Taj Palace, New Delhi
- Taj Falaknuma Palace, Hyderabad
Their perfumes are available in 10 ml and 3 ml bottles to the buyers through company’s official website- Zighrana.com, Amazon.in and other leading online and offline stores across the country.
About Zighrana:
Emerging from Kannauj, the perfume capital of India, nestled by the sacred river Ganga, Zighrana pays homage to the essence of incredible India. With a rich heritage in fragrance creation since 1911, our brand strives to bring forth the traditions and legacy of our esteemed family. With over a century of experience in the fragrance industry, we have dedicated ourselves to ensuring that our latest venture adheres to global standards of excellence. Our perfumes are a heartfelt dedication to the soul of our beloved country – India. They embody a celebration of our culture, resilience, and the timeless legacy that has been passed down through generations.
The name ‘Zighrana’ finds its inspiration in the Sanskrit word ‘jighrati,’ meaning ‘to smell.’ The letter ‘Z’ in our logo is an homage to the ancient inscriptions adorning the walls of the Brihadeshwara Temple in Thanjavur. Our logo encapsulates the essence of our perfumes, a harmonious blend of our ancient traditions and modern approach. It beautifully captures our true Indian essence.
We take immense pride in showcasing the uniqueness of India through our perfume collections and sharing our legacy, culture, and traditions that have been lovingly passed down through generations. Zighrana represents the new generation of an ancient tradition
For more information, kindly visit https://www.zighrana.com/
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