Warner Music India and JioSaavn today announced the launch of ‘Spotted’- an artist discovery program. The program is designed to bring together the ecosystem that enables artists to reach their optimum potential. As a DSP, JioSaavn will collaborate with Warner Music India, to be able to release audio and video content. This partnership will create a stimulating environment for creators.
In an endeavor to win the hearts and minds of their listeners on a day to day basis, Spotted will reach far and wide across the country to mine new talent. April onwards, aspiring musicians and singers will be able to upload their original tracks on a microsite. The program will discover one artist per month who will be chosen by industry veterans, namely – Salim Merchant, Divine, Jonita Gandhi and Papon. This unique program is a step forward in the commitment to being the home of discovering new talent and sounds and celebrating the most loved voices from the business by these music industry leaders.
Speaking about Spotted, music composer Salim Merchant mentioned, “I am super thrilled to be a part of this initiative. The idea of giving upcoming artists a platform to showcase their talent has always resonated with me and I’m really looking forward to this!”
Rapper Divine added, saying, “Every gully across India has a unique sound and I am delighted that I get to be a part of this program designed to find the Dhun of every gully.”
Musical Artist Jonita Gandhi mentioned, “Spotted is such a great initiative for aspiring artists looking for opportunities to be discovered. I hope this new wave of talent will be encouraged to follow their musical dreams, like I was.”
Playback singer and composer Papon, who also sings in multiple languages said, “ Every language, every city, every dialect has its own melody. I am keen to see what Spotted will discover in the coming months..”
Rolling Stone India Spokesperson, said, “We are constantly looking for fresh sounds and exciting music to share with our readers. Spotted adds to our endeavor to bring independent talent into the spotlight and give them an opportunity to shine. We hope to create more opportunities for artists across the county.”
Spotted will discover new artists from various regions of the country each month, the artists will be scouted from the East, West, North and South regions with Hindi, English and Punjabi as separate categories. In addition to aiming for maximum representation from all regions of the country, the partners will also ensure all discovered artists be supported with a robust plan to get them noticed across the industry.
The discovered artists will be featured on the Spotted playlist on JioSaavn and will also be featured in stories on Rolling Stone India. With this initiative Warner Music India and JioSaavn will create a program that will add value to the growth of the audio industry in the country.
With a legacy extending back over 200 years, Warner Music Group today is home to an unparalleled family of creative artists, songwriters, and companies that are moving culture across the globe. One of world’s biggest media conglomerate started its operations in India in April 2020. Since its inception Warner Music India (WMI) is invested in building and nurturing local talents. The Label has also launched its sub-label Maati that focuses to provide a national platform for Indian folk music and its artists.
Founded in 2007 as Saavn, JioSaavn is an audio streaming service for South Asian music and artists. In March 2018, Reliance Industries Limited (RIL) acquired a majority stake in JioSaavn, making it the largest music streaming service in India with over 100 Mn monthly active users (MAUs). The company has 900+ label partnerships. In addition to 80 million+ tracks in 16 languages, JioSaavn also offers users the option of accessing the app in six regional Indian languages as part of the streaming service’s ongoing regionalisation efforts.
Users can subscribe to JioSaavn’s exciting catalogue of audio and video content using the various subscription packs. JioSaavn Pro gives users access to high quality, 100% ad-free audio all day long with unlimited downloads and more. JioSaavn Plus JioTunes allows users to set a new JioTune anytime they want with 1Mn JioTunes to choose from and JioSaavn Play Ad-free enables users to stream 100% ad-free!
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