Miss Peeyoosha V Chintaluri hails from a traditional artistic family of the Kuchipudi classical art form. Currently, she is pursuing her Masters in Kuchipudi dance under the guidance of her mother and Guru, the legendary Natyacharya Dr. Srilakshmi Chintaluri. Peeyoosha, despite holding an M.Tech degree and initially working in the corporate world, found her true passion in fashion styling. In 2017, she embarked on her journey with Anir Creations as a cloud fashion stylist. The overwhelming response from her clients encouraged her to take her venture further. With her family’s artistic lineage as her foundation and guided by her creative vision, Peeyoosha introduced a unique concept of a manufacturing designing workshop. These workshops cater to boutiques across the globe, providing them with distinctive designs tailored to their unique tastes. The success of her endeavour was rapid, and within just two years, it transformed into one of India’s unparalleled designing workshops, located in the charming city of Visakhapatnam, Andhra Pradesh, often referred to as the “City of Destiny.” In 2021, Anir Creations evolved into a more extensive enterprise known as the Anir Group of Companies (AGC). Under its umbrella, AGC encompasses various domains, including Fashion, Arts, Media, AKFS club, and Aarambham Foundation. Peeyoosha’s journey exemplifies the fusion of traditional artistic heritage and contemporary passion, crafting a unique narrative that embraces the essence of both worlds. With her mother’s invaluable guidance and her own determination, she is making a mark in the realms of Kuchipudi dance and the world of fashion, leaving an indelible impact through Anir Group of Companies.
Definition of success ?
I believe Success lies in making meaningful contributions to society. It is about creating a positive impact that benefits others and fosters collective growth. True success is measured by the difference one makes in the lives of others and the lasting legacy left behind.
What drew you to Kuchipudi dance from a young age, and what are your future plans in the Kuchipudi art form?
I began my Kuchipudi journey at age five, guided by my mother and Guru, Dr. Srilakshmi Chintaluri. Over 20 years, I’ve performed over 200+ solo shows and ballets across India, earning accolades such as Natyamayuri , Ugadi Puraskar. And many more. I embrace the “Roopanuroopam” technique, portraying both male and female characters. My mission is to make Kuchipudi accessible, especially in rural India, teaching 50% of our students from low economic backgrounds for free at Natyavedam Kuchipudi Art Academy. My goal is to spread Kuchipudi widely, ensuring its benefits reach all, regardless of economic status.
What inspired you to become a first-generation social entrepreneur coming from an artistic family background?
Growing up in a Kuchipudi family, I was immersed in colors and designs from a young age. Designing classical attire for dance productions ignited my passion for clothing design. At six, I designed my first classical outfit, shaping my artistic inclinations. Despite earning a Master’s in Computer Science and Engineering, my love for design led me to freelance. Starting with a team of two, we expanded to serve a global clientele, employing over 30 women from disadvantaged backgrounds. Inspired by diverse boutiques, I envision a manufacturing unit offering bespoke services worldwide, democratizing access to high-quality fashion and empowering communities.
Message to perfect women reader
Believe in yourself—embrace your strengths, trust your journey, and let your inner light guide you towards fulfilling your dreams. You are capable of achieving greatness through perseverance and self-belief.
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