Dove Introduces New Glycolic + Hydration Range for Hydrated, Fluid Hair | PERFECT WOMAN MAGAZINE

Dove Introduces New Glycolic + Hydration Range for Hydrated, Fluid Hair | PERFECT WOMAN MAGAZINE

he new range contains 5% Hydra-Glycol, providing 100 hours of hydrated, fluid hair

National, 16th August 2024: Over the years, Dove has firmly established itself as a trusted beauty and personal care brand, particularly renowned for its exceptional hair care range. Committed to providing solutions for damage care, the brand

announced the launch of the new Glycolic+ Hydration hair care range to repair and restore hydration of dry, thirsty, rough hair.

Dove’s Glycolic+Hydration range is built on an approach to bringing skin science into haircare. It contains Hydra-Glycol, a combination of potent hydrating ingredien ts like Keratin actives, Glycerine, and Glycolic acid. This range brings scientifically proven ingredients to revitalise damaged, dry hair and to give up to 100 hours of hydrated, fluid hair.

The product demonstrates treating hair with the same care and sophistication as skincare, delivering luxurious results. This brilliant range includes shampoo, conditioner and spray serum and is designed to deliver a multi -sensory experience where you can feel, see and hear hydration.

“1 in 5 women in India feel that their hair is dry and rough, with lots of free and natural movement*.,” expressed Sairam Subramanian, Vice President, Hair Care, HUL.

At Dove, we recognise that dryness is one of the first signs of damage and that your hair needs hydration. We are thrilled to launch Dove Glycolic+ Hydration which will help our consumers address unmanageable, dry hair, and make them feel confident with hydrated, fluid smooth hair. Rooted in purpose and driven by science, this launch accentuates Dove’s promise to and cater to the diverse hair needs due to damage.“

                                     

Key features of the Glycolic+ Hydration line include:

●               Advanced Hydra-Glycol formula for superior hydration

●               Contains 100 lakh Hydrating Nano -molecules that deliver intense hydration

●               Lightweight moisture that doesn’t weigh hair down

●               Proven to improve hair smoothness and movement

●               Suitable for all hair types

The Dove Glycolic+ Hydration range is available at leading retailers and e-commerce platforms across the country. The TVC can be viewed here

^ Based on lab tests Dove Glycolic+ Hydration range versus non-conditioning Shampoo with regular use

*H&A Study 2019

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